Journey To The Afterlife

Immersive Museum Installation

Journey To The Afterlife

Immersive Museum Installation

Client

Great North Museum: Hancock

Location

Newcastle upon Tyne, England

Client

Great North Museum: Hancock

Location

Newcastle upon Tyne, England

Project Details

Life and Eternity

At the Great North Museum: Hancock, the Journey to the Afterlife tunnel offers an immersive audiovisual experience that carries visitors through the ancient Egyptian vision of the afterlife. Led by Anubis, god of mummification, audiences pass through the Duat — ‘the underworld that lies between life and eternity’ — for a gripping, atmospheric journey.

Project Details

Life and Eternity

At the Great North Museum: Hancock, the Journey to the Afterlife tunnel offers an immersive audiovisual experience that carries visitors through the ancient Egyptian vision of the afterlife. Led by Anubis, god of mummification, audiences pass through the Duat — ‘the underworld that lies between life and eternity’ — for a gripping, atmospheric journey.

The Brief

Reimagining a treasured artifact.

For more than 15 years, the Journey to the Afterlife tunnel has stood as a centerpiece of the Ancient Egypt Gallery and a firm favourite among visitors. But its content had never been updated since it first opened, and time had begun to take its toll. Keen to preserve both the installation and the story it tells, the Great North Museum: Hancock invited NOVAK to modernise the audiovisual content and underlying technology — bringing the experience up to today's standards while holding onto the charm that made the original so well loved.

The Brief

Reimagining a treasured artifact.

For more than 15 years, the Journey to the Afterlife tunnel has stood as a centerpiece of the Ancient Egypt Gallery and a firm favourite among visitors. But its content had never been updated since it first opened, and time had begun to take its toll. Keen to preserve both the installation and the story it tells, the Great North Museum: Hancock invited NOVAK to modernise the audiovisual content and underlying technology — bringing the experience up to today's standards while holding onto the charm that made the original so well loved.

Our Response

Reimagining a treasured artifact.

Working from the ground up, NOVAK rebuilt every element of the installation, delivering a modern, immersive experience that's every bit as thrilling as it is informative — all while staying true to what made the original so cherished. The team crafted an entirely new structure and script, designed striking animated sequences, and produced a freshly recorded voiceover and soundscape, guiding visitors through a perilous and dramatic journey into the afterlife. Beyond the content inside the tunnel itself, NOVAK also created an animated projection for its exterior, spotlighting a selection of the gallery's prized artefacts and acting as an spectacular introduction to what lies ahead. To bring it all together, NOVAK designed and installed an entirely new AV hardware system, maximising the available space with state-of-the-art projection, sound and media playback. This refreshed installation is now open, captivating audiences of every age.

Our Response

Reimagining a treasured artifact.

Working from the ground up, NOVAK rebuilt every element of the installation, delivering a modern, immersive experience that's every bit as thrilling as it is informative — all while staying true to what made the original so cherished. The team crafted an entirely new structure and script, designed striking animated sequences, and produced a freshly recorded voiceover and soundscape, guiding visitors through a perilous and dramatic journey into the afterlife. Beyond the content inside the tunnel itself, NOVAK also created an animated projection for its exterior, spotlighting a selection of the gallery's prized artefacts and acting as an spectacular introduction to what lies ahead. To bring it all together, NOVAK designed and installed an entirely new AV hardware system, maximising the available space with state-of-the-art projection, sound and media playback. This refreshed installation is now open, captivating audiences of every age.

Credits

Journey To The Afterlife

Great North Museum: Hancock, Newcastle upon Tyne


Concept, design, animation, script and project management by NOVAK 
Sound Design and Production Ed Carter  
Voice Over Artist Nathan Luwa

Artefact Photography Rosie Jones and Andrew Agate
Project Consultants Kate Holden & Andrew Parkin
Museum Management Malavika Anderson

AV Hardware Partner Multicord Audio Visual



Photography by Simon Williams / Kicked Pixel


Credits

Journey To The Afterlife

Great North Museum: Hancock, Newcastle upon Tyne


Concept, design, animation, script and project management by NOVAK 
Sound Design and Production Ed Carter  
Voice Over Artist Nathan Luwa

Artefact Photography Rosie Jones and Andrew Agate
Project Consultants Kate Holden & Andrew Parkin
Museum Management Malavika Anderson

AV Hardware Partner Multicord Audio Visual



Photography by Simon Williams / Kicked Pixel